Patricia Talavera is the owner of SYT Biz with her husband and sister. They develop websites for business owners who are tired of trying to do it all themselves. They are launching a new initiative this year to provide discounted website services to business owners in the military community.
Tell me about yourself and your family.
I met my husband Boshwell when I was 10 years old, we went to the same elementary school. We started dating in high school then got married when we were 21. We have one daughter Isabelle, although we’re hoping to add at least one more to our family.
Tell me about your business.
I run a WordPress web design company with my sister and my husband. He’s our graphic designer, she creates our client sites, and I do a little bit of everything else. We love working with female business owners that have been taking the DIY route and are finally ready to uplevel their online presence.
How long have you been designing websites?
We’ve been working with websites for a long time, when we were growing up we used to create websites for our poetry. But we launched our business we started out as virtual assistants, with more of an emphasis on maintenance than design. Then in 2013 we decided to change our focus to designing and building WordPress websites because that’s what we love to do.
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What is your daily schedule like? Do you work full time?
My daily schedule is pretty random, I have my daughter at home with me so I have to work around her. I’ve tried creating a master schedule but things always seem to come up, so now I’m working on having a list of tasks. That way whenever I have a spare 20 minutes I can make the most of it rather than trying to constantly figure out what I’m supposed to be working on.
Do you work from home?
I work with my sister, so we generally work at her house. We’re in the process of looking for an office space but we haven’t found a good fit yet.
What is your biggest challenge?
My biggest challenge is trying to get into a groove so I can get stuff done. When I’m in the mood and ready to work, something generally comes up. My best bet for getting work done is to work at night, but it’s tough to do that because it’s when I can see my husband. It’s a process, I’m still trying to figure out something that works for everyone.
What business tool could you not live without? Why?
Zoho Vault. I’m terrible at remembering stuff so having a secure place to store all my passwords is a lifesaver.
What is your best tip for balancing business and family?
Set boundaries. I used to think that I have to be available 24/7 to my clients but that’s not the case at all. One of my clients e-mailed me on a Friday afternoon and when I told her that I was logging off early to be with my family she told me to enjoy myself and that I totally deserved it. After that it was a lot easier to set those boundaries.
What are your goals for the next year?
I really want to take my business to the next level and be able to help more people. My passion project, Operation SYT Launch, provides discounted services to people affiliated with the military. My goal is to launch 50 websites in 2017. I’m also planning on launching a membership site and a new package which includes brand photography & copywriting services.
Running a business while raising a family can be really challenging. Still, I think it’s totally worth it to be able to put my family first and to do work I really love.
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